I’m a Senior Graphic Designer with more than 20 years of experience building brand systems and marketing communications across real estate, consumer brands, nonprofits, and service-based organizations.
Throughout my career, I’ve found that effective design is about more than creating visually engaging work. The strongest design systems help organizations communicate consistently, adapt across channels, and support long-term business goals. That’s the perspective I bring to every project.
What I Do
I help organizations translate business goals into clear and scalable visual communications.
My work typically includes:
Brand identity systems
Marketing campaign design
Digital and print communications
Web and responsive design
Packaging and production design
Creative workflow optimization
How I Work
I approach design from both a creative and operational perspective.
That means I focus not only on visual execution, but also on:
Consistency across channels
Scalability of design systems
Efficiency in production workflows
Alignment with marketing objectives
Collaboration with stakeholders and teams
Experience
Over the course of my career, I’ve worked in both in-house and freelance environments, supporting teams with varying levels of scale and complexity.
Most recently, I contributed to a company-wide brand refresh for Watson Realty Corp., where my creative direction was selected as the foundation for the updated visual identity system.
What I’m Looking For
I’m particularly interested in roles where I can contribute to evolving brand systems, supporting marketing initiatives, and helping organizations create consistent and effective visual communications across all channels.
