Vertus Insurance Partners

Visual Language & Communications

My Role

Senior Graphic Designer

Deliverables

Visual Direction • Corporate Communications • Marketing Communications • Environmental Concepts

Working within an established identity, I developed a visual language for Vertus Insurance Partners and applied it across corporate stationery, marketing communications, promotional concepts, and environmental applications.

Working Within an Established Identity

Vertus Insurance Partners had an established identity and logo that the client wanted to retain. The challenge was to build a cohesive visual language around that foundation and translate it across corporate and marketing communications.

Business stationery set including letterhead and business cards for Vertus Insurance Partners with logo, contact information, and a modern design in gold, black, and white colors.

Translating the existing Vertus identity into a cohesive stationery system through typography, color, composition, and hierarchy.

Visual Direction

Working within the established Vertus identity, the visual direction focused on creating consistency through typography, color, composition, and supporting graphic elements.

Branding board for Vertus Insurance Partners, including logo, color palette, and samples of signage and billboard advertisements.

Brochure

The visual language extended into marketing communications, merging the established Vertus identity with clear information structure and a more editorial tone.

A brochure for Vertus Insurance Partners featuring a family standing on the porch of a house and text about insurance products and company information.
Informational flyer about supplemental insurance coverage for homeowners, featuring a photo of smiling older man and woman standing in front of a house.

Brochure design developed within the established Vertus identity.

Posters

The same visual language was explored across promotional formats, using scale, typography, and graphic composition to create a more expressive application of the established identity.

Two insurance pamphlets, one navy blue and one white, featuring Vertus Insurance Partners branding, promotional messages about protecting what matters most and smart coverage for growing businesses, on a textured gray surface.
Two insurance pamphlets, one navy blue and one white, featuring Vertus Insurance Partners branding, promotional messages about protecting what matters most and smart coverage for growing businesses, on a textured gray surface.

Poster concepts explored the Vertus visual language at a larger scale, using typography, contrast, and geometric graphic elements to create a stronger marketing presence.

Environmental Exploration

The visual language was also explored beyond traditional corporate and marketing communications and into potential environmental applications.

Close-up view of a building's ornate white architectural facade with decorative moldings and a hanging sign for Vertus Insurance Partners.

An environmental signage concept explored how the Vertus visual language could translate into a physical setting while maintaining the existing identity.

Large-Format Communication

The same visual language was explored at a larger public-facing scale, where the design needed to communicate quickly and remain recognizable within a busy environment.

Bus stop advertisement for Vertus Insurance Partners featuring a house, with the text "Protection Made Simple" and "Get Covered Today | VertusInPartners.com."
Bus stop advertisement for Vertus Insurance Partners featuring a house, with the text "Protection Made Simple" and "Get Covered Today | VertusInPartners.com."

A street-level ad adapted the Vertus visual language into high-visibility branding with concise messaging and imagery.