Bacardi
Global Brand & Packaging Design
Overview
Supported global beverage brands through packaging artwork development, implementation, and production coordination across multiple products, formats, and product variants.
The work demonstrates the ability to translate established creative direction into polished packaging while maintaining brand consistency and accommodating technical and production requirements.
The Challenge
Global beverage brands require packaging to remain consistent and visually accurate across products, variants, formats, and production requirements.
The challenge was translating established creative direction into finished packaging while maintaining the integrity of the brand and accurately implementing artwork across multiple applications.
My Role
Supported packaging artwork development and implementation for established global beverage brands.
The work involved translating creative direction into packaging applications, managing artwork revisions and variations, and coordinating requirements across internal and external stakeholders.
Areas of involvement
Packaging artwork
Labels
Cartons
Packaging applications
Product variants
Artwork revisions
Version management
Technical implementation
Production coordination
Supplier coordination
Approval processes
The portfolio should communicate this experience without positioning the role as global brand strategy or implying ownership of the underlying brand identities.
Global beverage packaging across multiple brands, products, and SKUs.
Packaging Across Established Global Brands
Packaging work spanning established global beverage brands, multiple product variants, and a range of packaging applications.
Cazadores Blanco — label artwork and finished 750ml bottle application.
Drambuie — neck and bottle label artwork applied to the finished 750ml package.
