Brand Refresh

Overview

This project focused on refreshing the visual identity for Vertus Insurance Partners while maintaining brand recognition. The refresh established a more contemporary and cohesive look across key touchpoints, including stationery, marketing collateral, and large-format applications. The updated system improves clarity, consistency, and brand presence across both print and environmental contexts.

My Role

Led the brand refresh from concept through execution, developing the visual system and applying it across a range of collateral. Responsible for typography selection, color refinement, layout design, and production-ready asset creation for both print and large-format applications. Ensured consistency and scalability across all formats while aligning with the company’s existing identity.